jQuery.fn.liScroll = function(settings) {
settings = jQuery.extend({
travelocity: 0.07
}, settings);	
return this.each(function(){
var $strip = jQuery(this);
var initialHTML = $strip.html();
$strip.addClass("newsticker")
$strip.html(  $strip.html( ) + $strip.html( ));
var stripWidth = 0;
var $mask = $strip.wrap("<div class='mask'></div>");
var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");	
var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 
$strip.find("li").each(function(i){
stripWidth += jQuery(this, i).width();
});
$strip.width(stripWidth);	

var defTiming = stripWidth/settings.travelocity;
var totalTravel = stripWidth / 2 ;	
function scrollnews(spazio, tempo){
$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){
/* $strip.css("left", containerWidth); 
alert(containerWidth);*/
$strip.css("left", 10); 
scrollnews(totalTravel, defTiming);
});
}
scrollnews(totalTravel, defTiming);	
$strip.hover(function(){
jQuery(this).stop();
},
function(){ 
var offset = jQuery(this).offset();
var residualSpace = offset.left + stripWidth;
var residualTime = residualSpace/settings.travelocity;
scrollnews(residualSpace, residualTime);
});	
});	
};